New Distribution Capability (NDC) is an alternative data structure that allows airlines to distribute content differently, creating more bundles and tailored offers to customers. More and more airlines are transitioning to NDC and it will continue to be a hot topic in travel for the next few years.
We are taking an industry-leading approach to NDC and the changing air distribution landscape. We are working with airlines and technology partners to integrate NDC content into our booking and servicing environments. We’re continuing to enable NDC content, expand pilots, and test NDC capabilities with 10 airlines and are working closely with over 20 additional airlines on their NDC distribution programs.
By being thoughtful and collaborative, we’re helping our clients navigate changes to their managed travel programs and to the booking and servicing experience. Facilitating NDC transformation should be as smooth as possible, with disruption managed effectively to limit its impact. Keeping the customer at the forefront is critical for success.
To make sure NDC delivers value for our customers, we’ve established an industry standard for implementing NDC for business travel - a set of guidelines called the Minimum Marketable Product (MMP) framework. The MMP framework includes use cases that need to be considered as basic or foundational requirements for an end-to-end booking and managed travel experience for our customers.